Throughout our history, Ideal Standard has shaped the future of bathroom design by working closely with the Master Designers of their era, elevating us into the culture of design. At Ideal Standard, everything is considered: heritage informs our future, form follows function, design is vital, craft is essential, experience is everything and quality is second to none. Together we work to create a seamless connection between functional perfection and aesthetic beauty. This is what we call the Eternal Value of Design.