WE ARE IDEAL STANDARD
Our story
Our Story
Shaping the future of modern living
For over 100 years, Ideal Standard’s mission has been one of Innovation and Design to make life better for our customers. We can look back on a proud history of pioneering innovation that truly shaped the industry. And a strong design heritage working with the Master Designers of their era who helped elevate Ideal Standard into the Culture of Design. Partnering up with renowned Italian design studio Palomba Serafini Associati in 2018, we mark the beginning of a new era. An era of Innovation and Design that meets the needs of our customers and the demands of modern life. We look forward to continuing our journey of shaping the future of modern living. A journey we are on together - with our customers, our partners and our employees. Together for Better.
What we stand for
Leaders in Modern Living
In collaboration with leading universities, architects, urban designers and construction firms worldwide, we are working to positively shape the future of modern living.
We bring our industry leading knowledge, skills and experience to a range of products that are intelligently designed to meet the needs of our customers, both today and tomorrow.
Our long history of innovation and world firsts
The Eternal Value of Design
Here, all things are considered: heritage informs our future, form follows function, design is vital, craft is essential, experience is everything and quality is second to none. Together, we work to create a seamless connection between functional perfection and aesthetic beauty.
Pioneers in design since 1954
An Evolving Family
We believe our brands, collaborators, partners and customers are all part of our evolving family. Constantly building experience, expanding knowledge, developing enduring relationships, building trust.
A family that recognises we develop not just for today, but for the future. A family that always strives for better.
