Our story

Our Story

Shaping the future of modern living

For over 100 years, Ideal Standard’s mission has been one of Innovation and Design to make life better for our customers. We can look back on a proud history of pioneering innovation that truly shaped the industry. And a strong design heritage working with the Master Designers of their era who helped elevate Ideal Standard into the Culture of Design. Partnering up with renowned Italian design studio Palomba Serafini Associati in 2018, we mark the beginning of a new era. An era of Innovation and Design that meets the needs of our customers and the demands of modern life. We look forward to continuing our journey of shaping the future of modern living. A journey we are on together - with our customers, our partners and our employees. Together for Better.

What we stand for


Leaders in Modern Living

In collaboration with leading  universities, architects, urban designers and construction firms worldwide, we are working to positively shape the future of modern living.
We bring our industry leading  knowledge, skills and experience to a range of products that are intelligently  designed to meet the needs of our  customers, both today and tomorrow.

Our long history of innovation and world firsts


The Eternal Value of Design

Here, all things are considered:  heritage informs our future, form  follows function, design is vital,  craft is essential, experience is  everything and quality is second  to none. Together, we work to  create a seamless connection  between functional perfection  and aesthetic beauty.

Pioneers in design since 1954


An Evolving Family

We believe our brands, collaborators,  partners and customers are all part  of our evolving family. Constantly  building experience, expanding  knowledge, developing enduring  relationships, building trust. 
A family that recognises we develop  not just for today, but for the future.  A family that always strives for better.

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