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SimplyU is the latest in cutting edge bathroom design.

Simply U

Create your world.....Simply U is the latest in cutting edge bathroom design. This state-of-the art collection, integrates effortlessly into any environment. Four architectural categories, CLEAR, DYNAMIC, INTENSIVE & NATURAL, offer a range of options to reflect your personality, in combination with the SimlyU basin mixers.

Designed by: Artefakt

Artefakt

Since Pohl and Fiegl founded Artefakt Industrikultur in 1989, this German design company has built an enviable reputation within product design. The trademark simplicity and sensuality of their designs has helped the team win a number of international awards. The Attitude range for Ideal Standard is a great example of their distinctive, everyday products that integrate beautifully into their surroundings.

All Simply U products

  • Washing area

    Washing area

    This is the most frequently used part of a...

    This is the most frequently used part of a bathroom, so choose a design to suit your taste and fully meet your practical requirements. Whether you want modern or classic, rounded or more geometric, Ideal Standard's wide range of products can offer all kinds of solutions to help you create your own ideal bathroom.

  • WC & Bidet

    WC & Bidet

    Choose a WC and bidet to complement your basin...

    Choose a WC and bidet to complement your basin shape and bathroom style.

  • Taps & mixers

    Taps & mixers

    We've got something for everyone; a...

    We've got something for everyone; a comprehensive range of simple and intuitive-to-use taps and mixers for the bath, shower, basin and even kitchen.