You are in: SitePrivacy policy

Privacy policy

1. About us

This Privacy Policy applies to the websites (hereinafter: "Website") operated by Ideal Standard International NV and its affiliates (hereinafter: "Ideal Standard", "we", "our" and "us") and to the processing of personal information by Ideal Standard as contemplated in this privacy policy. Any reference to "you" or "your" means you, the user.

Ideal Standard respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect and use your personal information that we may collect about you through the Website and from our communications with you.

This Privacy Policy does not apply to the processing of personal data of people who choose to apply job opportunity via our recruitment website. The processing of personal data of Applicants via such recruitment website is governed by a separate privacy policy, which can be consulted via that website.

Please note that we use cookies through this Website. Cookies are small text files that are stored on a device’s storage medium and contain certain information and sometimes personal data. For more information on the way we use cookies, we refer to our cookie policy.

2. In general

Your personal data are processed by Ideal Standard International NV, having its offices at 1930 Zaventem, Da Vincilaan 2, registered with the Crossroad Bank of Enterprises under the number 0891.422.179, and its affiliate companies of the Ideal Standard Group (hereinafter “we”, “us”, “our”, “Ideal Standard”). You can contact us via e-mail at

A reference in this Privacy Policy to certain laws or regulations also includes any change, replacement or annulment of these laws or regulations, including any related executive decisions.

We reserve the right to modify, change or amend this Privacy Policy from time to time at our own discretion. Such modification, change or amendment will be communicated via the Website. Your use of the Website constitutes acceptance of our Privacy Policy at all times.

3. Data Protection Laws

We shall endeavour to ensure that the personal information we obtain and use will always be held, used, transferred and otherwise processed in accordance with our legal obligations.

4. Types of Personal Data We Process

Every time that you visit or use our Website, we collect:

• Technical information relating to the devices that you use, such as the IP-address, browser type, geographical location and operating system;
• Information that relates to your browser behaviour, such as how long you visit, which links you click on, which pages you visit or how many times you visit a certain page.

For contact form
When you fill out a contact form on our Website, or contact us via e-mail, telephone, fax or social media channels, we collect:

• The identity information you provide us with, such as your name, e-mail address, postal address, phone number and mobile telephone number;
• The content of your communication or enquiry and the technical details of the communication itself (such as with whom you correspond at our end, date and time, etc.);
• Your preferences with regard to the communication medium used;
• Publicly available information of your profile on social media channels;
• Any other personal data you choose to provide to us;

For wishlist
When you create a wishlist, we collect:

• The identity information you provide us with, such as your name and e-mail address;
• The products you place on your wishlist;
• The people you share your wishlist with.

For entering into agreement
When we enter into an agreement with you or for the performance of that agreement, we collect:

• Your VAT number;
• Your delivery and /or invoice address.

All of the personal data mentioned above, we receive directly from you. It is possible that we receive additional information about your preferences and surfing behaviour from partners such as Google. If you require more information about the personal data these parties process about you and make available to others, we refer you to their respective privacy policies.

5. How we collect and use non-personal information

We may as a result of your interaction with our Sites and our communications with you hold and process personal information obtained about you. The types of personal information we collect may include:

  • your name
  • your phone number
  • your email address
  • your address
  • your profession

Please note that when anyone visits any of the Sites, we automatically collect certain non-personal information such as the type of computer operating system (e.g., Windows or Mac OS) and browser (e.g., Safari, Netscape, Internet Explorer) being used, and the domain name of the internet service provider.  We sometimes use the non-personal information that we collect to improve the design and content of the Sites and to enable us to personalize your experience.

6. What we do with your personal information

The personal information that you provide will be available to Ideal Standard, our affiliated companies and trusted third party service providers and contractors for the following purposes:

  • to process enquiries received via the Sites
  • to register you for and send you newsletters
  • to conduct market research and business development
  • to provide you with information about products and promotions that may be of interest to you from ourselves
  • in connection with surveys related to our products and the Sites
  • any other purpose indicated at the time you voluntarily provide your personal information

    We may from time to time use your personal information to send you automated email messages or marketing materials regarding our services and the services of third party suppliers, in each case with your prior consent. These email messages may contain features that help us make sure you received and were able to open the message.

    You may opt out of receiving such marketing email messages at any time, free of charge, by replying to the message with "unsubscribe" in the subject line, or by following the instructions in any marketing communication.

    Disclosing your personal information
    We may disclose your personal information to companies and individuals who perform business functions and services on our behalf. Such functions may include hosting the Sites, analyzing data and providing other support services. All such parties will be required to keep your personal data secure and only process these data in accordance with our instructions.
    We may also disclose your personal information if, in our opinion, disclosure is required by law.

    International transfers of your personal information
    We may transfer and process any personal information you provide to us to other countries whose laws may not afford the same level of protection to your personal information. We will therefore ensure that all adequate safeguards are in place and that all applicable laws and regulations are complied with in connection with such transfer.

7. To whom we send your personal data

  • We rely on third party processors to provide you our Website and to process your personal data on our behalf. These third party processors are only allowed to process your personal on our behalf upon our explicit written instructions.
  • We warrant that all third party processors are selected with due care and are obliged to ensure the safety and integrity of your personal data.
  • We may share your personal data with other entities within the Ideal Standard Group. However, we will ensure that all Ideal Standard entities will take due care that all processing of your personal data is in line with what is set out in this Privacy Policy.
  • We do not send your personal data in an identifiable manner to any other party than the ones mentioned in points 1 and 2 without your explicit permission to do so. However, we may send anonymised data to other organisations that may use those data for improving products and services as well as to tailor the marking, displaying and selling of those goods and services.

8. Location and transfer

We process your personal data within the European Economic Area (EEA). However, in order to process your personal data for the purposes outlined in Article 4 above, we may also transfer your personal data to other Ideal Standard entities or to third parties who process your personal data on our behalf outside the EEA. Each entity outside the EEA that processes your personal data will be bound to observe adequate safeguards with regard to the processing of your personal data. Such safeguards will be the consequence of:

• The recipient country having legislation in place which may be considered equivalent to the protection offered within the EEA; or
• A contractual arrangement between us and that entity, such as an agreement based on the European Commission’s Standard Contractual Clauses.

We may transfer anonymized and/or aggregated data to organisations outside the EEA. Should such transfer take place, we will ensure that there are safeguards in place to ensure the safety and integrity of your data and all rights with respect to your personal data you might enjoy under applicable mandatory law.

9. Quality assurances

We do our utmost best to process only the personal data which are necessary to achieve the purposes listed under Article 4 of this Privacy Policy.
Your personal data are only processed for as long as needed to achieve the purposes listed under Article 4 of this Privacy Policy or up until such time where you withdraw your consent for processing them. Note that withdrawal of consent may imply that you can no longer use the whole or part of the Website. We will de-identify your personal data when they are no longer necessary for the purposes outlined in Article 4, unless there is:

• an overriding interest of us, or any other third party, in keeping your personal data identifiable;
• A legal or regulatory obligation or a judicial or administrative order that prevents us from de-identifying them.

You understand that an essential aspect of our marketing efforts pertains to making our marketing materials more relevant to you. We do this by customising your unique profile based on relevant characteristics as outlined in Article 3 of this Privacy Policy and then uses this profile to provide you with communications, promotions, offerings, newsletters and other advertisements about products and services that may interest you.
We will take the appropriate technical and organisational measures to keep your personal data safe from unauthorized access or theft as well as accidental loss, tampering or destruction. Access by our personnel or its third party processors will only be on a need-to-know basis and subject to strict confidentiality obligations. You understand, however, that safety and security are best efforts obligations only which can never be guaranteed.
If you are registered to receive communications, promotions, offerings, newsletters and other advertisements via e-mail or other electronic communication channels, you can change your preferences for receiving such communications, promotions, offerings, newsletters and other advertisements by clicking on opt-out link provided in such communications.

10. Your rights

Right to access your data
You have the right to request access to your personal data processed by us pertaining to you. We reserve the right to charge an administrative fee for multiple subsequent requests for access that are clearly submitted for causing nuisance or harm to us. Each request must specify for which processing activity you wish to exercise your right to access and must specify to which data categories you wish to gain access to.

Right to correct your data
You have the right to ask that any personal data pertaining to you that are inaccurate, are corrected free of charge. If a request for correction is submitted, such request shall be accompanied of proof of the flawed nature of the data for which correction is asked.

Right to withdraw consent
You have the right to withdraw your earlier given consent for processing your personal data, in which case Article 7.2 will apply.

Right to erase your data
You have the right to request that personal data pertaining to you be erased if they are no longer required in light of the purposes outlined in Article 4 or if you withdraw your consent for processing them. However, you need to keep in mind that a request for erasure will be evaluated by us against:
• Overriding interests of us or any other third Party;
• Legal or regulatory obligations or administrative or judicial orders, which may contradict such deletion;
• For the establishment, exercise or defence of legal claims.

Instead of deletion you can also ask that we limit the processing of your personal data if and when (a) you contest the accuracy of that data, (b) the processing is illegitimate or (c) the data are no longer needed for the purposes listed under Article 4 but you need them to defend yourself in judicial proceedings.

Right to oppose the processing of your data
You have the right to oppose the processing of personal data if you are able to proof that there are serious and justified reasons connected with his particular circumstances that warrant such opposition. However, if the intended processing qualifies as direct marketing, you have the right to oppose such processing free of charge and without justification.

Right to obtain a copy of your data
You have the right to receive from us in a structured, commonly used and machine-readable format the personal data you have provided to us.

Where to exercise your rights
If you wish to submit a request to exercise one or more of the rights listed above, you can send an e-mail to or if available, you could use the contact form provided in this Website. Such request should clearly state which right you wish to exercise and the reasons for it if such is required. It should also be dated and signed, and accompanied by a digitally scanned copy of your valid identity card proving your identity. If you use the contact form, we may ask you for your signed confirmation and proof of identity.
We will promptly inform you of having received this request. If the request proves valid, we shall honour it as soon as reasonably possible and at the latest thirty (30) days after having received the request.
Where to file complaints

If you have any complaint regarding the processing of your personal data by us, you may always contact us via If you remain unsatisfied with our response, you are free to file a complaint with the competent data protection authority.