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Ideal Standard MENA Company Profile

Ideal Standard MENA, leading provider of innovative Total Bathroom Solutions, across Middle East and Africa region.

  • Our name is no accident

    We are Ideal Standard

    We believe that people should have their ideal bathroom, whatever that means to them, as standard. We've been creating quality bathrooms for over a 100 years. It's what we do. From basins to baths, toilets to taps. When it comes to designing, manufacturing and configuring bathrooms we know a thing or two.

  • We bring bathrooms to life

    We understand that the bathroom is more important than ever – an untapped space. A place to sit with a glass of wine, to relax, play, transform, refresh and rejuvenate. A room that can evolve from a functional to a living space.

  • Making the possibilities real

    We know that people are excited about the possibilities for their bathrooms but they need help to create their best bathroom solution – or in other words their 'real ideal' bathrooms are challenging spaces: what excites us is helping people to translate their visions into reality.

  • People shaped spaces

    Because beauty is in the eye of the beholder, people want personalised solutions. They have an individual view of how their bathroom should work, look and feel, rather than accepting a 'one size fits all' solution. We refer to this as the desire for 'people shaped spaces'.

  • We believe in real ideas

    We believe everyone deserves a bathroom that is functional, accessible but also beautiful. Our purpose is to help people create their 'real ideal' bathroom, what ever that means to them in terms of their space, style, budget or needs.

  • Experts in bathroom ergonomics

    We believe we can help people to create their 'real ideal' bathroom because we are the experts in bathroom ergonomics. 'Ergonomics' sounds very grand but really it's quite simple: it's about user centred product design, thinking in terms of people shared spaces and achieving balance between form and function.

  • Balancing science with art

    Because we have a unique perspective on people, fittings, furniture and how best to use space, we balance the way we think about bathroom design across all the key pillars of ergonomics – from safety, cleanliness, aestethic pleasure and comfort to peace, quiet and psychological wellbeing.

  • Our heritage is in total bathroom solutions

    Over 100 years of creating bathrooms means we understand how a bathroom works in totality – from the design of the perfect fitting through to making the most of the whole space. And because we produce our own products using the best materials and skilled craftsmanship we know that every product is made to the highest quality standards.

  • Democracy of design

    We know that bathrooms can be difficult spaces – too small, too big, too L-shaped, too slippy, too busy or just awkward. Whatever the space, we aim to provide inspired ideas and helpful tools to help turn a vision into reality, whatever the desired look, budget or space.

  • The ideals we set

    We are innovators – we created category defining innovations such as the ceramic Disc cartridge that put an end to dripping taps. And click technology which cuts water and energy use. Our unique idealblue technology for fittings can now help households save even more of their precious energy and water resources.

  • The standards we meet

    We are the choice of the professional. Architects and Designers specify us for high profile and demanding environments, including major hospitals, sports stadiums, iconic buildings, landmark hotels and public facilities.

  • A beautiful use of space

    The application of our expertise has a very clear purpose – to help people get the best out of their bathroom, so that they can feel their best – everyday. For us that's A beautiful use of space.

Middle East Head Office

Ideal Standard Gulf FZCO

Jafza View 18 Building
Office Number LB 182604
P.O. Box 261559
Jebel Ali Free Zone, Dubai, UAE


Find us in Google Maps

Ideal Standard Design Bathroom Center
Jebel Ali Building
Sheikh Zayed Road
Al Quoz 3
P.O. Box 38430
Dubai, UAE

Find us in Google Maps

Ideal Standard MENA, sister company of Ideal Standard International BVBA, is focusing on the growth and massive business opportunities of Middle East, Egypt and Africa, with Head Offices in Dubai, UAE and 2,500 employees. Ideal Standard International BVBA is a privately-owned company, headquartered in Brussels, Belgium that operates in over 30 countries in Europe, Middle East and Africa and employs almost 10,000 people.

Ideal Standard heritage is in understanding how bathroom works in totality.
With total bathroom solutions as its core business for over 100 years, the company designs, manufactures and supplies ceramic products, bathroom mixers, furniture and accessories, bathing & showering solutions for residential, commercial and institutional buildings. By using the best materials and skilled craftsmanship, Ideal Standard ensures every product is made to the highest quality standards.

Customers are at the heart of everything we do, and wherever we are. Principle aim is always the same: enabling people to create beautiful bathroom spaces.

Ideal Standard is the company’s international flagship brand for bathroom solutions across all regions. Moreover, the company owns leading European brands: Jado, Armitage Shanks, Ceramica Dolomite, Porcher and Vidima.

Ideal Standard works with some of the world’s leading designers that have invested their creativity in Ideal Standard products for many years, blending panache and advanced technology into unmatched sanitary ware; Products that incorporate the latest water & energy saving innovations and cutting-edge design. 

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